Lately brands have been stuck in this trend that most have noticed by now. Beloved logos are being pruned and picked at, until all that remains is a lifeless copy of the original. Those who feel strongly are the loudest to tell their opinion, and they’re also usually the angriest. An example that I’m the most familiar with is Discord’s tweaks to its brand. I was in the crowd of indifference when it first rolled out. To be honest, I hadn’t noticed much of the changes until they were pointed out! Seeing the difference between both versions though, this newer version isn’t as exciting as it was prior. While companies seemingly do this out of the blue, usually there’s logical decisions, accessibility, design choices being carefully made.
